Get to know your trade's market
See what people search for in your trade and city, and your share of the attention; aggregated figures only.
What is it?
“Your market” shows how often people searched IrooniMap for your trade, how many times your page appeared in results and your share of the attention among businesses in the same trade. No single search and no person is ever shown.
Who is it for?
For owners who want to know what demand looks like in their city and where there's room to grow.
Step by step on the site
- 1
Open “Your market”
In your business dashboard, open “Your market” from the menu.
- 2
Pick the area and period
Set “Area” to “Your city” or the whole region, and “Period” to “Last 30 days” or “Last 90 days”.
- 3
Read the numbers
See “Trade searches”, “Seen in results”, “Share of attention”, “Your rank by appearances” and “Searches with no result”.
- 4
Trends and phrases
The “Searches week by week” chart covers the last 12 weeks, and “Top searches” shows the words people used to look for your trade.
A few tips
- “Searches with no result” means someone searched and found nothing: a good chance to mention that service on your page.
- Use the words from “Top searches” in your page's description and services.
Limits and details
- A phrase is only shown once it was searched at least 10 times on at least 3 different days and doesn't look personal.
- Share of attention and rank only show once at least 3 other businesses in your trade were seen too.
- For followers you only see a count; under 3 it says “Fewer than 3”.
Common questions
Can I see who searched for what?
No. No search is linked to a person, and rare phrases are only counted.
Why isn't my share of attention showing?
Until at least three other businesses in your trade are seen, the share stays hidden so nobody's figures leak.
Related features
All featuresReady to try it?
It only takes a few minutes. If you get stuck, this page is right here.